New Balance 550

Explore our New Balance 550 collection, which brings a perfect blend of retro charm and modern flair, making it a versatile choice for various occasions. Our New Balance 550 collection includes New Balance women's trainers in feminine hues and striking designs within our New Balance men's range, ensuring there's a perfect pair for everyone.

The original New Balance 550 debuted in 1989, a part of their basketball collection. After its initial run, it was filed away in the archives as it didn't deliver its expected success. Despite this, it was later reintroduced in limited-edition releases in late 2020 and the New Balance 550 returned to the full-time line-up in 2021, quickly becoming a global fashion favourite.

The New Balance 550 is a masterclass in reviving the past while embracing the present. Drawing inspiration from the brand's rich archives, our collection features the model's sleek, low-top silhouette that pays homage to the iconic styles of yesteryear. While incorporating its dependable synthetic suede upper and rubber outsole construction, the New Balance 550 delivers unparalleled comfort and durability.

Whether you're trainer-obsessed or looking to upgrade your current shoe collection, our New Balance 550 range ticks every box. Whether you're looking for timeless colourways for everyday wear or statement-making iterations with colourful hues for a pop of colour in your outfits.